Technology is playing a vital role in McDonald’s plans to attract more customers into its fast food restaurants as well as savings on cost, operational efficiency and extensive advertisement. Technology increases a company’s ability to forecast sales and determine which products have high consumer demand (Ganly, 2010). Personal computers, wireless devices and the internet have McDonald’s plugged into mainstream technology. McDonald’s innovative planning introduced Wi-Fi hotspots, internet terminals, and web-based games for children into its stores (Ganly, 2010).
Wi-Fi hotspots will allow consumers to check email, access the internet and download presentations while having something to eat and drink. Effective planning from information technology can create an advantage over competing organizations in this global market and offer the information needed to maintain its leadership in the fast food industry (Ganly, 2010). McDonald’s has taken full advantage of what technology has to offer and effective planning is its best customer (Bateman & Snell, 2009).
The introduction of fast food restaurants like McDonald’s into the foreign market has proven to be most beneficial to McDonald’s bottom line. McDonald’s was the first company to export America’s love of fast food to this global community (Ganly, 2010) Global leadership demands certain characteristics to be successful in this worldwide economy, good work ethics, strong business knowledge, awareness, sensitivity to cultural differences, and commitment (Ganly, 2010). Globalization has opened the world up to a lot of new opportunities, and expands the abilities of businesses to compete worldwide.
Globalization determines direction and is complicated by the diverse environments, customer base and being culturally sensitive (Bateman & Snell, 2009). Global leadership demands certain characteristics to be successful in this worldwide economy, good work ethics, strong business knowledge, awareness, sensitivity to cultural differences, and commitment. A good leader may be conceive so by certain attributes that are valued in a particular country, and these attributes may not be appreciated or admired highly in another country (Ganly,2010).
McDonald’s has made the cultural adjustments needed to become a leader in today’s global market. If leaders are trained well in cultural standards of a country and adhere to these standards they can be effective and will be respected by the country they are trying to provide leadership to (Ganly,2010). McDonald’s considers the entire world their market place and technology will remain the key competitive factor. Reference Ganly, S. (2010, April 21). The Effects of Globalization on Management and Leadership. Retrieved from http://www. helium. com