The Importance of Analyzing Popular Culture In Relation To The Critiques of Capitalism, Patriarchy, and Racism onDjango UnchainedandThe AidMovies

To understand the definition of popular civilization, it is more helpful to get down with by analyzing what popular civilization is non. By and large the word civilization is associated with the elitist context which refers to high categories. In contrast to this position, popular civilization is non associated with elitism. It is excessively incorrect to specify the definition of it by stating it is merely used by upper category. popular civilization represents appreciated merchandises by many people. It is really wide because it accumulates cultural merchandises such as art, movie, music, manner, dance, telecasting wireless and literature. These cultural merchandises are consumed by all societal categories because in the mass civilization all of people are equal in a province. Mass civilization is depended on invented civilizations and it has been identified with aggregate civilization. Peoples who have economic power produce multitudes but these multitudes are dedicated non merely to the elect category, but besides to the working, lower and in-between category. High categories were able to devour art and literature, but lower categories were non interested with them. However, with the coming of civilization old societal system has been destructed. That ‘s why democratisation is good for ordinary people and it shows that there is a relationship between mass civilization and democratisation. Mass civilization is interested in how cultural merchandises are produced, distributed and marketed, whereas popular civilization is interested in how civilization is consumed. In the nineteenth century, mass civilization had been formed with the status of mass production in the capitalist states. Theodor Adorno who is a German philosopher and a member of Frankfurt school, argued that capitalist economy provenders people and their demands can merely be satisfied by the merchandises of civilization industry. Adorno defines the construct of the civilization industry and he says: To understand the definition of popular civilization, it is more helpful to get down with by analyzing what popular civilization is non. By and large the word civilization is associated with the elitist context which refers to high categories. In contrast to this position, popular civilization is non associated with elitism. It is excessively incorrect to specify the definition of it by stating it is merely used by upper category. popular civilization represents appreciated merchandises by many people. It is really wide because it accumulates cultural merchandises such as art, movie, music, manner, dance, telecasting wireless and literature. These cultural merchandises are consumed by all societal categories because in the mass civilization all of people are equal in a province. Mass civilization is depended on invented civilizations and it has been identified with aggregate civilization. Peoples who have economic power produce multitudes but these multitudes are dedicated non merely to the elect category, but besides to the working, lower and in-between category. High categories were able to devour art and literature, but lower categories were non interested with them. However, with the coming of civilization old societal system has been destructed. That ‘s why democratisation is good for ordinary people and it shows that there is a relationship between mass civilization and democratisation. Mass civilization is interested in how cultural merchandises are produced, distributed and marketed, whereas popular civilization is interested in how civilization is consumed. In the nineteenth century, mass civilization had been formed with the status of mass production in the capitalist states. Theodor Adorno who is a German philosopher and a member of Frankfurt school, argued that capitalist economy provenders people and their demands can merely be satisfied by the merchandises of civilization industry. Adorno defines the construct of the civilization industry and he says:

The civilization industry fuses the old and familiar into a new quality. In all its subdivisions, merchandises which are tailored for ingestion by multitudes, and which to a great extent find the nature of that ingestion, are manufactured more or less harmonizing to program. The single subdivisions are similar in construction or at least fit into each other, telling themselves into a system about without a spread. This is made possible by modern-day proficient capablenesss every bit good as by economic and administrative concentration. The civilization industry deliberately integrates its consumers from above. ( Adorno, 1975 )

There is a direct nexus between capitalist economy and popular civilization. Capitalismis the societal system which exists and which we now live in all parts of the universe. In capitalist system, economic system is based on the private ownership and on the production of goods for net income. However, the capitalist system causes the category division because bring forthing goods are owned by the capitalist category, so the working category must let capitalist category to mistreat their power in order to gain their lifes. In a similar manner, popular civilization does the same things. It helps capitalist economy by bring forthing and puting the most shows, movies, vocal or the other 1s and by showing them to the consumers who demand to see them. The term capitalist economy ironically is found in the constructs of merchandises of the popular civilization. There are besides another footings which is used dominantly as constructs in the merchandises of popular civilization, these are racism and patriarchate. Capitalism and patriarchate trigger a new system which is called “ capitalist patriarchate ” . This system is non merely between work forces and adult females, but besides between upper and working category. Patriarchy is a system in which males have more power, moral authorization and societal privilege. In patriarchal societies, work forces are seen as the caput of the household and they rule all members of household by seting force per unit area on adult female. This gender favoritism creates a immense inequality between work forces and adult females. The other subject which popular civilization merchandises emphasize is racism. The construct of racism became the biggest inquiry in the literature and movie industry in clip. The manufacturers used this subject because it is one of the most popular issue among people. By analyzing popular civilization, it became more easy to understand what are the purposes of the merchandises of the popular civilization in any field. I will analyze and compare two popular civilization filmsDjango UnchainedandThe Aidin the context of patriarchate, racism and capitalist economy by mentioning the importance of analyzing popular civilization.

First, when we consider the male dominated society, it is clearly seen that there is inequality between the place of work forces and adult females even in the universe we live today. Patriarchal facets are dominantly used in the merchandises of popular civilization. In both moviesDjango UnchainedandThe Aid, the force per unit area of work forces over adult females is one of the subjects which manufacturers put accent. The American writer bell maulerss who is a women’s rightist and societal militant focal points on gender favoritism and patriarchate in her plants. She wants to dispute the patriarchate and describes patriarchate in her essay entitled “ Understanding Patriarchy ” :

Patriarchy is a political-social system that insists that males are inherently ruling, superior to everything and everyone deemed weak, particularly females, and endowed with the right to rule and govern over the weak and to keep that laterality through assorted signifiers of psychological terrorist act and force. ( Hooks, 2004 )

Django unchainedis an American Western movie which is written and directed by the popular manager Quentin Tarantino. InDjango Unchained,there is a white supremacist patriarchate in which white wealthy people buy African American adult females as slaves. They apply sexual maltreatment on black adult females. The most attractive and beautiful adult females are chosen as an bodyguard for the pleasances of affluent white people. They do n’t hold a alteration to arise. The gender favoritism inThe Aidis every bit dominant as Django.The aidis a novel which was written by American writer Kathryn Stockett in 2009 and the novel was adapted to the film by Tate Taylor. The black amahs who work for rich households are shown as submissive to their hubbies. In one scene, one of the black amah is beaten by her hubby because of her noncompliance. That ‘s why the black adult females are highly fearful, laden and traumatized adult females. The movie manufacturers choose obvious patriarchal elements while doing the films, they thinks that the movies attracts people more because it is the world of past and today ‘s universe. Laterality of work forces in the society becomes a bazar that manufacturers gain money over it. The construct of patriarchate describes the societal hierarchal system between adult male in which work forces oppress adult females and in which adult females suffers from male domination. ( Strinati, 2005, 186 ) Popular civilization has helped us to hold an thought about gender, feminism, patriarchate and male domination

Second, when we consider these two movies in footings of racism, we can happen many elements about white domination. In Django Unchained there is an African American slave named Django who wants to happen his married woman. The secret plan takes topographic point in America in 1858. At the really beginning of the movie several male African slaves are being whipped and chained by white work forces called the Speck Brothers. break one’s back trade is one of the chief subject in the movie. white people sell and purchase African slaves as if they are non human. White people by and large call them “ materials ” . When a German adult male who identifies himself as a Dr. King Schultz purchase Django from the custodies of Speck brothers, he becomes a free adult male and they ride away. When they arrive at the town, townspeople halt to gaze a nigga on a Equus caballus. Harmonizing to these white people, It is impossible a nigga to sit a Equus caballus. Besides, It is non allowed. In this popular civilization film the agony of the African American people represents the barbarous yesteryear of America. At the ulterior scenes, we see that affluent Europeans and Americans buys slaves in order them to contend each other to the decease. They are moving like black people are non human. Bell hooks reflects her ideas on racism by stating these words:

To me an of import discovery, I felt, in my work and that of others was the call to utilize the term white domination, over racism because racism in and of itself did non truly let for a discourse of colonisation and decolonisation, the acknowledgment of the internalized racism within people of colour and it was ever in a sense maintaining things at the degree at which whiteness and white people remained at the centre of the treatment. ( Hooks, 1997 )

When we consider The Help, the popular civilization constructs are seen clearly. Racism is the chief job throughout the movie. The movie puts accent on the the Afro-american amahs ‘ point of position on the rich white households. Black amahs work for them and they are insulted by opprobrious employers. Rich homemakers do n’t even let amahs to utilize their lavatories. The maids utilizations lavatories which exist outside the house and which is seen something like a bungalow. In add-on to that, the amahs are merely allowed to eat fried poulet and they have to utilize their ain home base. White people Acts of the Apostless like they can catch a disease because of black people. Both of the movies are based on historical facts of America. Thus, the movie manufacturers uses this issue for people who demand to see these movies. Harmonizing to the Frankfurt School, the civilization industry is a profitable occupation because it serves the capitalistic system. By utilizing the feeling of people, they gain more money and go more powerful.

Third, the capitalist effects inDjango UnchainedandThe Aidshould be considered. However, this capitalist economy is about the new system called “ capitalist patriarchate ” . Django does non reflects straight the elements of capitalist economy. It makes it capitalistic metaphorically. There is a work on a foundation of bondage. Slaves are merely like goods and affluent people own or sell them as the capitalistic system does. Slavery provides the income for the white and rich people. InDjango UnchainedandThe Aid, rich adult females does non do an attempt to gain money. Men plants and they are seen as the economic power for the adult females. There is besides another capitalistic issue inThe Help.The supporter Skeeter who is a white adult female, wants to be a author. She does n’t believe in racism and she decides to interview the black adult females who work for the white households and compose a book from the point of position of black amahs who have the adversities in their day-to-day lives. She brings the narratives together so the book was published anonymously. In this portion, the book which is written to knock the racism becomes a merchandise of capitalist economy.

In decision, analyzing popular civilization gives an chance to analyze and review assorted elements of the merchandises of civilization. It help us to understand why the construct of patriarchate, racism and capitalist economy are used by the “ civilization industry ” . Therefore, the importance of analyzing popular civilization can non be estimated while knocking the moviesDjango UnchainedandThe Aid. Besides, It stands for what is prevailing in the universe we live in today. Analyzing popular civilization discovers the implicit in moral and philosophical inquiries, reveals civilization and gives an reply how this civilization affects our society.

Mentions

Adorno, Theodor W. , and Anson G.Rabinbac. Culture Industry Reconsidered. New German Critique,6,1975. p.12.

Hooks, Bell. “Cultural Criticism and Transformation.”Media Education Transcript( 1997 )

Hooks, Bell. “Understanding Patriarchy.”The Will to Change: Work force, Masculinity, and Love. New York: Atria, 2004. 17-33.

Khoshaba, Deborah. Django Unchained: A Film Analysis. Get Hardy. 2013.

Strinati, Dominic. An Introduction to Theories of Pop Culture. Taylor & A ; Fracis E-library. 2005. p.186.