Introduction:

In this secondary research undertaking I did an analysis on two companies, Woolworths and wimpy, both listed on the JSE. I did the undermentioned analysis to happen out whether companies that are listed on the JSE uphold corporate administration, follow the King two study and keep ethical and professional criterions. This is an analysis between two companies Woolworths retentions Limited being classified the general retail industry and Wimpy besides under the name of celebrated Trade names Limited being classified as a franchise fast nutrient industry.

Abstractions:

This undertaking is the research between two companies listed on the JSE, to see if these public companies uphold corporate administration and keep ethical and professional administration in their work topographic point. I have looked at the internal construction of the concern, the employees, the moralss and the corporate societal duty and how sustainable the undertakings that the concerns take on have been and will be in the hereafter.

Methodology:

In the undermentioned undertaking I have researched and summarized all the necessary information for Woolworths foremost, and so I have done the same with wimpy, merely at the terminal of the research undertaking have I discussed the comparings between the two companies and given my personal positions on how the company ‘s operate and if they uphold their professional criterions.

Woolworth

Choice of companies:

I chose Woolworths because it ‘s a shop or consumer supplier for every individual who wants to be served by them. Woolworths ‘ shops are situated all over the state and they are a first category vesture and nutrient company.

They are proud with who they are and are proud to stand house for what they believe in and stand for their nucleus values, which are really of import between the employee and direction degrees.

They besides support their consumers and acknowledge any jobs within society or the environment, and they continually try and do a difference.

The employees are treated good and are treaded with regard and unity, all state of affairss are handled moderately

Personally when I walk into Woolworths, I get first category service and the attenders are ever looking for ways to fulfill me, or any consumer.

Frank winfield woolworths are really popular and have grown rapidly in the last few old ages ; this is a compliment to the attitude and consistence of doggedness of Woolies.

Frank winfield woolworths is non merely a vesture company that looks to delight the consumer and looks for ways to fulfill the consumers demands, but they are besides a nutrient company and they are ever looking for ways to better the wellness of the consumer every bit good as turn outing excellent, safe and fresh green goods. They are besides recommended on their development merchandises, they are ever looking for a spread in the market.

Introduction to the concerns micro environment:

Woolworths has over 400 shops state broad. They offer a broad and specialised scope of carefully thought out nutrient, vesture and services for the well-thought-of consumer. ( Limited, 2007 )

Within their concern they respect their employees and continue their wants, because employees are a really of import portion of their company, with out the employees they would hold no concern ; the employees maintain the concern traveling. As quoted “ Woolworths ‘ employees are our most of import trade name embassadors and our most valuable assets. ” ( Limited, 2007 )

Frank winfield woolworths besides believe that “ Puting the right people in the right occupations is really of import ” ( Limited, 2007 ) . The will ever assist their staff to go even “ more adept, passionate and committed retail merchants, they want to do certain that their employees stay in the concern. ” ( Limited, 2007 )

As a company Woolworths has “ adapted and changed ” ( Limited, 2007 ) , but as they say they have ever upheld their nucleus values within their concern, “ quality, unity, value and invention ” ( Limited, 2007 ) , they besides want to maintain on doing a difference in the consumers lives utilizing their nucleus values.

Frank winfield woolworths treat their providers with regard as they treat their consumers. They besides have ethical motives and values and esteem their rivals while ever seeking to be better than them, which is ethical for a concern to last. ( Limited, 2007 )

This is an illustration of the Woolworths organisational construction taken from the Woolworths Holdings Limited web site. As Woolworths Holdings Limited as the chief proprietor and the other Woolworths companies following as “ franchises ” to Woolworths HL. ( Limited, 2007 )

This is Woolworths mission statement and what every employee sets out to make: – Quality and manner: the best

Values: simple just trade

Service: believe consumer

Invention: discover difference

Integrity: make what you say you will make

Energy: be passionate to present

Sustainability: construct a better hereafter ( limited, 2006 )

Woolworths is “ passionate ” ( Limited, 2007 ) about who supplies them and who the company supplies to ( their retail merchants ) .

Woolworths is besides cognizant and as stated in their mission statement that there are major issues with planetary heating and particularly in the industry universe, Woolworths, in their ain manner, by cut downing C emanations, by bring forthing bio degradable plastic, by turn outing merchandises that will non harm the environment.

Corporate societal duty and sustainability:

There are a few societal duty plans that Woolworths are responsible for, viz. , “ surplus nutrient and vesture ” , “ orphaned and vulnarable kids ” , “ the woolworths trust ” , “ my school ” , and many others that are really good to the community and the environment of SA. ( Limited, 2007 )

The undertaking that I am concentrating on is the EduPlant Project that Woolworths has supported and started. This undertaking is all about assisting the disadvantaged and poorer communities with the deficiency of nutrient and foods in their communities and schools. The undertaking reaches out to the instructors and pedagogues and it educates them on how to works a successful graden and to prolong themselves and they so teach the kids who are go toing that school. The instructors and pupils of underpriveledged school and communities will cultivate and turn school gardens and the kids will take this undertaking place and cultivate gardens at place and from that they wil be able to prolong themselves and their famalies.

In this undertaking there are three comapies who support the undertaking ; Absa, Engen and the woolworths Trust. The undertaking was started by a Jeunesse Park. This undertaking is merely made possible because the patrons have been able to donate resources and money to the undertaking. 72 workshops and undertakings are aid for all school leaders and pedagogue, and communities all over the state and these get down on the 26th January 2010 and transport on until March, so its up to the community and the schools to prolong at that place gradens, there will ever be money contributions and resource contributions, but Woolworths is seeking to acquire a accomplishment across to the people, and non merely passing over money to the community.

As Jeunesse Park stated, “ there are more that 300 million people in South Africa that go to bed starvation, and it is of import to learn communities that for minimum fiscal investing they can sustainably and independently turn their ain nutrient and better their quality of life. ” ( Limited, 2007 ) . It is besides really of import for the environment, because they are non merely being taught to works a vegitable graden but they are being taught life accomplishments that will assist salvage and develop the environment for the better, so that in the futur life will be safe and clean.

The male monarch II study is a papers saying the manner concerns and companies are supposed to move and command the work environment in all domains of the concern. “ It is the manner the concern directs and controls their assets, resources and actions. ” ( Thornton, 2010 ) .in chapter 6 of the study is states that “ concerns should supply all citizens with the chance to gain a sustainable livelihoodaˆ¦ ” ( unknown, unknown )

It is apparent that even though they have non stated that within their societal duty plan they are non following the King II study, that they are taking it into consideration.

I think this is a really sustainable undertaking, it is learning the underpriveledged community a accomplishment, Woolworths is non merely donating money or nutrient, they are learning the younger coevals to garden and have a responsible attatude toward their gardens. The younger coevals are the coevals that will turn up and desire the universe to be a better topographic point and they want a harmonious environment to populate in, Woolworths is doing a good difference. There is a stating that goes ; “ Give a adult male a fish and he eats for a twenty-four hours, learn a adult male to angle and he eats for a life-time ” ( Limited, 2007 ) . Woolworths is non merely seeking to do a difference to the communities sustanability but they are besides doing a diffirence to the environment, this is really evedent in the manner merchandises are packaged and they manner they look after their environment and people. This is definately a sustainable undertaking, that will profit South Africa, now and in the hereafter.

Socio-economic issues and schemes used:

Education in South Africa:

Woolworths has worked on the socio-economic factor of instruction in South Africa

Frank winfield woolworths can see that there are under privileged schools in SA and they are dedicated to assisting these communities and back uping them with the aid of My School. ( Limited, 2007 )

This plan started many old ages ago and every bit stated in 2006 Woolworths donated over R7, 5 million to schools all over the state. ( Limited, 2007 )

This is non merely a undertaking that is associated with Woolworths ; it is a authorities organisation and Woolworths is a definite protagonist and subscriber. Woolworths will transport on take parting in the My School plan because it is doing immense alterations and profiting the South African community greatly.

Whenever a cardholder swipes their card they can take which school their money is donated to, this has a immense consequence on schools in SA, because every spot counts, ( Limited, 2007 ) because in SA there is a immense instruction job. This tie ‘s in absolutely with Woolworths ‘ many other societal duty plans, particularly the EduPlant plan, Woolworths are all about the younger coevals and back uping them. Woolworths is assisting the community by allowing their consumers contribute every bit good, hence most of the Woolworths protagonists besides support a school and contribute to the instruction job in South Africa.

This EduPlant plan, which is a plan when instructors of underprivileged schools in SA are taught how to works successful gardens and so learn this to the pupils and parents in the schools. The undertaking was started in 2002 and is still really sustainable today in many schools across the state. The concern uses other companies and patrons to assist and develop the undertaking further.

The instruction ( my school card ) and the EduPlant plans are really similar and they work manus in manus to assist the younger coevals and to turn the younger coevals into a prima coevals in the hereafter, SA ‘s future coevals is really of import and will take us into the hereafter. ( Limited, 2007 )

Code of moralss in the concern:

The codification of moralss in any concern is really of import. If the concerns moralss reflect societal duty so the concern will portray those moralss and codifications into existent life and follow through with the undertakings they set out to make.

As Frank winfield woolworths have stated, in their mission statement that they are “ believing about the client all the clip, have the unity to make what they ever say they will make, construct life for a better hereafter and do certain it is sustainable for many old ages to come ” ( Limited, 2007 ) . Woolworths is ever looking at sustainability ways in which to turn to the current issues in SA and how to better them and do it better.

Because Woolworths has recognized the socio economic and environmental jobs in the state this has made them cognizant and they now produce merchandises that are environmentally friendly and they support and demonstrate undertakings that are assisting the future coevals with instruction in all domains of their lives.

Woolworths follows a good mission statement and because they have immense CSR engagement they are a taking concern in the corporate universe particularly in SA.

WIMPY

Choice of companies:

I chose wimpy because they have based themselves all over the state

Their merchandise is available to many different people, they do non merely do their merchandise available to a specific client, whether they be hapless or affluent Wimpy function them.

There are more than 400 wimpish shops in Southern Africa and they are invariably looking for ways to better and spread out their franchise. They make their clients happy and leave with a smiling on their faces.

Wimpy is a franchise, so every bit shortly as an proprietor buys a portion and starts up their ain franchise the company ‘s proprietors are willing to “ keep the franchise proprietors hands all the manner and assist them every measure of the manner, so that they become really successful and happy franchise proprietors ” ( Wimpy, unknown ) .

Wimpy does non merely cater for a specific faith, they are halaal and cater for people who need specific demands ( diet and other ) .

They are besides situated along the chief traveling paths and in metropoliss, for fast and easy entree. This is really of import.

Personally I chose Wimpy because they have fast and cheerful service and are ever assisting people and looking for ways to assist the consumers and the people back uping them ; they are besides really easy accessible.

Introduction to concern ‘s micro environment:

Wimpy is a taking nutrient mercantile establishment in SA and they “ experience that the privation to give back to the people of SA ” ; because they are seen as an icon and a topographic point of good, choice nutrient.

Part of Wimpy ‘s mission and vision is that they want to assist the community is which they are situated to prolong themselves ; they want them to be able to get down get bying with their ain environment and to do responsible picks in their hereafters.

Wimpy has a trust fund and from this trust fund they dram money and aid, and they use this to travel out into the community and assist the less fortunate and give them advice for sustainability within their places and lives.

Wimpy asks the client and the consumer for aid, this is really of import because they include the more affluent and fortunate communities to assist the less fortunate communities, this builds a bond between people from different civilizations and communities and hopefully with near the big spread in the economic system and between communities that outside people are really frightened of shutting. This will assist the state in a good manner.

The Wimpy trust that was mentioned earlier “ focuses on kids in demand ” . Wimpy ‘s purpose in the SR kingdom is to raise financess so that they can donate repasts to the less fortunate kids and households.

There is a director of celebrated trade names limited and under him is the Chief executive officer of the wimpy concatenation of shops, and so in SA there is a pull offing manager of all the nutrient concatenation shops in the state, this director owns and helps franchisers to get down up his or her concern.

There are over 400 shops or nutrient mercantile establishments in the state and, each mercantile establishment has their ain proprietor and director and these people are wholly in charge of their mercantile establishment, they have nil to make with the others, although they act like a “ household ” and will assist each other out when the clip comes. ( Wimpy, unknown )

Corporate Social Reasonability and sustainability:

Wimpy holds a charitable trust, and this trust takes attention of fund raisers and money every bit good as service contributions to the hapless and less fortunate people in South Africa.

Wimpy believes that there are immense societal and socio-economic jobs in South Africa and because they are a taking nutrient company in SA they believe they are responsible for assisting and giving of themselves to others less fortunate so themselves.

The trust is chiefly held in topographic point to assist and help the destitute kids in many different communities. As stated in 1999 Wimpy raised R250A 000 for kids and they ever donate nutrient to the people who need it, they plan to go on raising financess through the Wimpy Charitable Trust Fund and this will assist the donate their money, nutrient and aid ( Wimpy, unknown ) . They besides encourage people who support their company and nutrient ironss to assist and donate their clip and aid and money to those less fortunate, this will convey the two different communities closer and will convey peace and understanding between racial, cultural, and cultural groups and assist SA go a more “ united ” state.

In 1999 their undertaking to raise money for the Star Seaside fund ( Wimpy, unknown ) was a immense success and they plan to transport on this success by assisting many other communities with the younger coevals as their chief mark of aid and nutrient contribution.

There are no other current plans that Wimpy is running, but I do believe that when they raise money they do set in the full attempt and raise themselves to the challenge and this is all for the community, they want the kids of SA to hold a better life and look frontward to their hereafter.

Socio-Economic issues and schemes used:

Poverty in South Africa:

Wimpy has addressed the socio-economic issue of hungriness and famishment in the rural and less fortunate communities in SA.

They have come up with a trust or fund where they are continuously raising money and keeping events to raise money for the hapless and less fortunate young person of South Africa and they so donate the money to the communities, they besides donate nutrient and repasts to the kids of South Africa who need it the most. It is easy for them to donate nutrient to the needy because they can salvage their left over ‘s or order excess nutrient to do excess repasts on a inexpensive cost, and so administer this nutrient to the poorness afflicted community. ( Wimpy, unknown )

This is a really of import socio-economic issues, because it deals with the young person of SA, the young person is really of import because they are the following powerful coevals that are traveling to be taking over the state and so it is good that the kids who need the resources are given the resources and they are looked after with attention, and nutrient.

Because there are now about 500 Wimpish mercantile establishments in the state, they feel that they need to look after the communities where they are situated. So I think that if there are 500 shops or mercantile establishments so there will be sustainability of the undertaking to look after kids in demand and they will go on to make that between the directors and subdivision proprietors. If each Wimpy mercantile establishment looked after their community they are situated in, so every twenty-four hours there will be people being looked after and more kids eating every twenty-four hours. ( Wimpy, Wimpy, unknown )

Code of moralss:

The chief moralss that the Wimpy has is that they are continuously uplifting themselves and the community around them. ( Wimpy, unknown )

They are ever looking for ways to assist their consumer, looking for ways to assist the community and ever doing their environment a better topographic point for households and employees.

Wimpish employees are ever looking for ways to delight the client and to do their repast gratifying – “ with a smiling ” ( Wimpy, unknown ) .

Their ends and values in the work topographic point are cleanliness, friendliness, good quality service, and value that no 1 can bury.

Their motto is clearly stated – ” bask every minute ” ( Wimpy, unknown ) and this is what they strive to accomplish, that the clients will experience at place and bask every minute ( Wimpy, unknown ) with a good feeling.

ANALYSIS OF INFORMATION, COMPARISON AND OPINION:

Both Woolworths and Wimpy are taking vesture and nutrient industries in South Africa. They have really good constructions and installations ; they train their employees with attention and are ever elating their clients and looking for ways to remain on top of the market and to remain in front.

I think that Woolworths has been established really good compared to Wimpy, they are good in front in the market and maintain their clients happy. Woolworths has a really good foundation and has really strong moralss and nucleus values, they uphold their values and are concern able to prolong any undertaking that they start. Wimpy has a really good mission statement and they are besides really big and good established, yet they do non look to hold any constructions values of ethical motives that their employees should follow and hold to. This is where Woolworths takes the lead.

Both Woolworths and Wimpy have pointed out socio-economic jobs within the community and they both want to assist the less fortunate kids, this seems to be a really popular cause that they are for. I think that it is apparent that Woolworths has many different CSR plans running and this is why they are so popular with the communities and people they are situated in. The undertakings that they uphold are really sustainable and Woolworths can decidedly lodge to what they do and complete what they start. That is really of import to remain in front and to come up with advanced undertakings that catch the consumer ‘s oculus and maintain them evolved. This is what Wimpy has done every bit good, they have created merely one undertaking though, but they have included the richer community in the undertaking and asked them to donate money and to donate their clip to the less fortunate. This is besides really of import. Where wimpy merely has one CSR undertaking running at one clip, Woolworths has many CSR undertakings running, this is because they are more constituted and have a broader mark market, this gives them the benefit of the community.

It is good to cognize that most concerns in SA can see that there is a immense socio-economic job with homeless, kid headed places and hungry kids. This is a large job and it is good to see that concerns as powerful and as in front in the market as Woolworths and Wimpy have taken the enterprise to get down sustainable undertakings that are worthwhile and will hold a long term consequence like the EduPlant ( Limited, 2007 ) plan and the Trust Fund ( Wimpy, unknown ) by Wimpy, these are both really sustainable.

After look intoing these companies, it is clear that they are taking concerns in their Fieldss and are be aftering on remaining at that place with their values, ethical motives and mission statements, these are really of import to maintain the concern running.

DICUSSION AND CONCLUSION:

After careful research I found that I know a batch more about these companies and franchise companies that I would hold taken for granted. I know about a batch more of what goes on behind the scenes, and that both Woolworths and Wimpy have good ethical motives, values and their mission is to continue their mission statements, this is really import as all employees and proprietors need to follow this carefully so that they can maintain their concerns in front and in the lead in their specific Fieldss.

This is really apparent that these concerns uphold the community and have similar ends and they are both looking at ways to better the environment in which the less fortunate kids of South Africa live in, because they both believe that that is where our states future prevarications.

For many old ages to come these companies are traveling to boom on their CSR plans and the community will boom on their CSR plans, they will be really sustainable and although some concerns argue that supplying a service is a societal duty, with our a corporate Social duty at that place would be really small apprehension for the community by the concern and really small respect signifier the consumer towards the company, and this is what a concern is made of.

I feel that Woolworths is better governed because they have many more direct values they follow within their concern. They have many more changeless ethical motives and criterions, there are less rumours and narratives in the media about Woolworths than there are about Wimpy. I feel that Woolworths has a competitory advantage over Wimpy because they have more CSR occurrence at the minute which are long lasting and will hold a positive consequence on the current and future coevalss. Their CSR are skill involved where as Wimpy has CSR undertakings which are largely are all giving related and nutrient related, and there is nil incorrect with this, but that over clip is could go really expensive, where as a accomplishment is something one has and will ne’er be able to purchase or sell or more or less money.

Therefore I believe that companies that are listed on the JSE and companies that are public do continue their CSR plans that are sustainable and they are concerns that hold really high and professional criterions.

BIBLIOGRAPHY AND CITATIONS:

( Limited, 2007 )

( Wimpy, unknown ) These are the commendation marks ( intending that what is before

Brackets are what have been taken out of the cyberspace site and text.

All images from Woolworths were taken off their web site: Woolworths Retentions Limited ( www.woolworthsholdingslimited.co.za )

Limited, W. H. ( 2007 ) . WHL. Retrieved June 2, 2010, from Woolworths Holdings Limited: World Wide Web: //www.woolworthsholdings.co.za

unknown. ( unknown, unknown unknown ) . Picture – breakfast repast. Retrieved June 2, 2010, from Wimpy: hypertext transfer protocol: //censorbugbear-reports.blogspot.com

unknown. ( unknown, unknown unknown ) . image. Retrieved June 2, 2010, from image – Wimpy: hypertext transfer protocol: //raxraxrax.com

unknown. ( unknown, unknown unknown ) . Wimpish Pictures. Retrieved June 2, 2010, from Pictures-Wimpy: hypertext transfer protocol: //mattandcat.co.uk

Wimpy. ( 2009, December 6 ) . Picture. Retrieved June 2, 2010, from Wimpish images: hypertext transfer protocol: //3.bp.blogspot.com

Wimpy. ( unknown, unknown unknown ) . Wimpy. Retrieved March 25, 2010, from Wimpy: hypertext transfer protocol: //www.wimpy.co.za

Frank winfield woolworths. ( unknown, unknown unknown ) . Woolworths. Retrieved June 2, 2010, from Woolworths images: hypertext transfer protocol: //www.woolworthsholdingslimited.co.za